The increasing complexity of the customer system, the partial shift away from the clinician as the traditional actor in the professional relationship, evolving decision-making mechanisms, and heightened competition due to the growing number of players are just some of the reasons driving changes in the market. This demands that the field force possesses the skills and methodology to scout in unfamiliar territories.
We construct models for planning and managing territorial activities, making them common and shared processes.
We focus on individuals' ability to generate value and develop constructive dialogue with customers through direct engagement, fostering commitment and participation.
